Fragrance is Personal. We Made It That Way.

I grew up watching people apply perfume to impress others. But for me? Fragrance was my escape. It was my safe space. I realized that so many people—especially those sensitive to alcohol-based perfumes—were missing out on this joy. So, we created Swipe Up. Not to seduce the world. But to embrace yourself. To breathe in peace. To feel alive. This is for anyone who’s ever said, ‘I’m not worth the effort.' You are.
~ Garima Dubey, Founder

Why do we wear perfume? To hide? To please? To perform? We believe scent should be a love letter to yourself.

This Isn’t Just Perfume. It’s a Revolution

Our Why
In a world that profits from your self-doubt, liking yourself is an act of rebellion. We’re here to rebel with you.

Ingredients Philosophy
No alcohol. No apologies. Just clean, skin-loving botanical that whisper, ‘You’re safe here.

Mission
To replace ‘Do I look good?’ with ‘Do I feel good?’